Anton Williams

Sales & Marketing Consultant / Licensed Real Estate Agent / Auctioneer at Harcourts Williams

About Anton Williams

How Anton and his team make a world of difference Expert advice: We aim to prioritise your needs, and the first step is to offer you world-class customer service. Anton recalls that his 20+ years in the marketing and advertising industry defined him, particularly the thousands of hours spent studying consumer behaviour and how to influence purchasers’ decision-making processes. With his executive level roles spanning the globe across multiple industries, Anton has acquired invaluable business acumen, which he shares with you in the form of professional guidance. Whether you’re deciding to sell, buy or invest, he will keep you informed at every turn. Sophisticated strategies: Our dynamic business model keeps pace with the rapidly changing real estate market. Drawing on both a centralised database and a vast global network, Anton and his team can selectively target large numbers of buyers on four tiers: prequalified, hyperlocal, out of area and international. By identifying the right audience from the outset, we take control of the entire selling process, smoothing the path to a premium price. Customised campaigns: We excel at matching people with properties that satisfy and sometimes even surpass their specific requirements. Every vendor receives a personalised marketing strategy that clearly positions his or her property, showcases its highlights and underpins the value proposition. This unmatched technique not only nurtures potential buyers’ emotional investment in the home and drives them to compete for it, but also creates a solid foundation for rational negotiation. Strong people skills: Property is the ultimate lifestyle product and therefore highly personal. Anton is an approachable and supportive advisor who enjoys a thorough understanding of personality types along with expertise in the art of communication, so he can easily determine how best to serve individual clients. In due course, he steers the interaction, creating a sense of exclusivity and scarcity to influence the most-committed buyers and empowering sellers to secure a successful outcome. A collaborative culture: An agency can be shackled by conformity and internal competition, so we’ve stepped out of the silos to work with you as a team. Our coordinated roles allow us to manage the detailed campaign process and ensure Anton spends the maximum amount of time on attracting the best buyers. This flexible, integrated approach provides you with collective brainpower and combined resources to ensure an exceptional result—our client testimonials confirm it.