46,000 real estate agents are actively listing on Soho
Showcase All Your Listings on Soho For Free. No Subscriptions,
No Hidden Fees.
Free real estate advertising for all agents. Connect your CRM in one click. Get more visibility for your properties, more leads in your inbox and at zero cost.
Join a platform trusted by Australia’s biggest real estate agencies
Over 13,000+ Real Estate Agencies are connected to Soho
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One Click to Connect your CRM and Get Leads Now
Soho integrates with all the major CRM tools so you can easily list all your properties on our platform.
Supported on all major CRMs
Get Leads from Highly Motivated Property Seekers
Soho’s PropertyMatch™ AI uses machine learning to analyse user behaviour and match your listings with property seekers who are most likely to engage. That means only highly qualified enquiries and real results.
Get Leads from Highly Motivated Property Seekers
Soho’s PropertyMatch™ AI uses machine learning to analyse user behaviour and match your listings with property seekers who are most likely to engage. That means only highly qualified enquiries and real results.
Showcase Your Brand for Free on Soho
Build your brand on Soho with a free agent profile displaying your listings, agent performance and specialised areas all on one page. Highlight your expertise and get leads from Soho’s Find Agents search.
Simple-to-Use Tools with
Powerful Outcomes
Save time and boost your growth with our suite of agent tools. Transform photos to videos, get instant AI-powered market insights and record live property tours. Manage everything from your Agent Portal, built to empower your productivity.
Simple-to-Use Tools with
Powerful Outcomes
Save time and boost your growth with our suite of agent tools. Transform photos to videos, get instant AI-powered market insights and record live property tours. Manage everything from your Agent Portal, built to empower your productivity.
Join Australia’s fastest-growing property platform for real estate professionals
Soho is redefining how real estate agents connect with motivated buyers and renters. Designed to maximise your exposure while equipping you with powerful AI tools to grow your reach and sharpen your edge.
6,000,000 +
properties matched with active buyers and renters
260,000 +
properties currently listed on Soho.com.au
46,000 +
real estate agents actively listing on Soho.com.au
13,000 +
real estate agencies across Australia have integrated
Join Australia’s fastest-growing property platform for real estate professionals
Soho is redefining how real estate agents connect with motivated buyers and renters. Designed to maximise your exposure while equipping you with powerful AI tools to grow your reach and sharpen your edge.
6,000,000 +
properties matched with active buyers and renters
260,000 +
properties currently listed on Soho.com.au
46,000 +
real estate agents actively listing on Soho.com.au
13,000 +
real estate agencies across Australia have integrated
AI Tools Built to Help Agents Work Smarter
At Soho, we don’t just give you a platform to showcase your listings for free. We equip you with powerful, easy-to-use tools to stand out, save time, and close more deals. From AI-powered videos to SohoAI’s instant market insights, everything is designed to support your growth.
AI PropReels
Turn static property images into amazing AI real estate videos with AI PropReels. Fast, affordable and no editing skills required.
Starting from
$39
Soho AI
SohoAI is your real estate AI assistant. Access live property data, conduct market research and create charts just by chatting.
Starting from
$0/mo
Soho Livecast
Record inspections or stream live auctions and allow anyone to watch it directly on your Soho property listing page.
Starting from
$8/mo
AI PropReels
Turn static property images into amazing AI real estate videos with AI PropReels. Fast, affordable and no editing skills required.
Starting from
$39
Soho AI
SohoAI is your real estate AI assistant. Access live property data, conduct market research and create charts just by chatting.
Starting from
$0/mo
Soho Livecast
Record inspections or stream live auctions and allow anyone to watch it directly on your Soho property listing page.
Starting from
$8/mo
Your Soho Agent Portal: Manage Your Brand and Access All Your Listings in One Place
Once you are connected via CRM, you’ll unlock access to your free Soho Agent Portal, your personal dashboard to manage listings, update your agent profile, and download your ready-to-use social media visuals generated for every property.
Your Soho Agent Portal: Manage Your Brand and Access All Your Listings in One Place
Once you are connected via CRM, you’ll unlock access to your free Soho Agent Portal, your personal dashboard to manage listings, update your agent profile, and download your ready-to-use social media visuals generated for every property.
What Real Estate Agents Need to Know About Soho.com.au
Soho.com.au is a real estate platform in Australia that helps buyers, renters, and real estate agents connect. It uses AI-powered technology to match property seekers with listings based on their preferences. Real estate advertising is free for agents and agencies, and users get personalised property recommendations through Soho’s PropertyMatch™ AI.
Soho is different from other real estate platforms because it is completely free for real estate agents to list on our platform—no hidden fees, no paywalls. Unlike traditional real estate websites, Soho connects property seekers with listings through our AI-powered PropertyMatch™ AI.
Real estate agents and agencies in Australia connected to a CRM are able to list their properties on Soho. Whether you’re managing rentals, sales, or both, Soho provides a platform to advertise properties at no cost.
It’s completely free for real estate agents and agencies to list properties on Soho. There are no listing fees and no hidden costs, making it one of the best real estate websites in Australia for free property advertising.
It’s completely free for real estate agents and agencies to list properties on Soho. There are no listing fees and no hidden costs, making it one of the best real estate websites in Australia for free property advertising.
Yes, real estate agencies and individual agents can advertise properties for rent and for sale on Soho. Whether you’re looking to advertise rental property for free in Australia or list homes for sale, Soho supports both.
Soho provides multiple tools to help agents and agencies increase visibility and generate leads:
- Free Social Media Visuals – Custom graphics to help agents promote their listings.
- Livecast – A tool for live streaming and pre-recorded property tours to engage potential buyers.
- AI PropReels – Transforms property images into AI-generated real estate videos for better marketing.
Soho integrates with all major real estate CRMs including AgentBox, Rex, and Eagle Software making it easy for agents to automate their listings and manage their inquiries in one place.
Soho uses PropertyMatch™ AI, a technology that learns user preferences and sends real-time property recommendations. The system instantly notifies potential buyers and renters when properties matching their search criteria become available, increasing the chances of a quick sale or lease.
Yes, sellers can find the right real estate agent to sell their home on Soho.com.au. They start by selecting a suburb then can view search results of specially qualified agents in their suburb to help them sell their home. Soho offers these leads for free to real estate agents to empower your business building opportunities.