Check out what types of characteristics Damien is looking for and what he can teach an auctioneer.
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Here’s the transcript of the video:
I say I'm a budding young auctioneer I want to get into the industry I want to work for Cooley Auctions. what are you looking at when you want to try and hire potential auctioneers? What kind of characteristics or qualities are you looking for? Persistence is an important one with me personally we get loads of phone calls from people who want to get into auctioneering and I want to become an auctioneer I think that particularly through the boom it was seen as a bit of a glamorous type role. auctioneers can often be the hero in transaction. They think that they're the hero in the transaction because they are they are seen to be the person out the front who's called on the auction they feel like they had a lot of value and we do we do add a lot of value but I think that as the market tightens up that may be the role of the auctioneer won't look as glamorous less properties are selling at auction. and the auction is becoming more of a a tool that we are using to to transact real estate in a shorter period of time you're either selling the property at auction or making it more saleable but if a young person is or any person is looking at becoming an auctioneer the the process that we follow with them is that we encourage them to come along and watch auctions as many as they can we take that as a bit of a gauge and a bit of a guide as to how many auctions they come and watch how persistent they are auctioneering has really become a craft it's really become a specialized industry we we feel that it's not an industry that gels well with people who are just looking to make a little bit a few extra dollars on a weekend we are absolute specialists at what we do we don't do anything else but auction and we feel that we can add a lot of value to our clients who are real estate agents and add value to their client who is the vendor in the transaction so persistency is absolutely important we also look for people who are good people personality traits are incredibly important as an auctioneer we often have 15 seconds to be able to engage with a buyer what we say what comes out of our mouth and how people people think of us can literally have a profound impact on the result and that is probably more important than being scripted we can teach anyone what to say we can teach anyone the body language signals to look out for we can teach anyone how to speed up the way that they speak and slow down the way that they speak use their voice as an urgency tool we can teach those traits in an auctioneer the things that are very difficult to teach somebody's personal appeal somebody's ability to engage with others and I like to call it their likability yeah sure I think you know straight away if you're going to get on well with someone if you know that there are a nice person there they're a good bloke or a nice young lady and that they're going to do well I feel that I'm a fairly good judge of character and we look for character before anything else yep Damien Cooley thanks for joining the proptech carpool with Soho. My pleasure Thanks for having me.