Settlement gifts are a popular relationship-building tool for Agents and a thoughtful way to wrap up a sale and welcome future business.
However, a cheap, generic settlement gift can actually do more harm than good for your reputation so it’s important that your gift hits the mark and leaves a lasting impression for the right reason.
Here are some things you should know when considering settlement gifts for your clients.
Listen to your clients
The importance of really listening to your clients and getting to know them throughout the journey cannot be overstated.
Remembering things that they tell you is an impressive way of showing your clients that you value the relationship. It also makes the process of choosing a thoughtful settlement gift much easier.
If your client has told you that they travel regularly to France, a bottle of red from Bordeaux or a voucher to a local French restaurant would be an ideal gift that’s sure to impress.
Tone down the marketing
Generic, branded settlement gifts are poorly received by vendors and buyers alike who see this as shameless self-promotion.
While there’s definitely a place for promo gear, gifting your clients a hamper of branded caps, pens and stress balls isn’t going to have the desired effect and a personalised gift is much more appropriate.
If you didn’t have the opportunity to get to know your client well enough to know their interests, a voucher to a local restaurant or a hamper of quality goods always goes down well.
While promo gear may be a no-no for settlement gifts, an opportune business card tucked into their hamper certainly wouldn’t be a bad idea.
Deliver it personally
A beautifully thoughtful gift quickly turns into thoughtless self-promotion when your gift is delivered by your assistant.
Vendors and buyers want to feel appreciated, so it is crucial that you make time to personally deliver your gift. This is a great opportunity to thank your client for their business and make it known that you would love to work with them again.
Ten minutes is all you need to make your clients feel valued while securing future business and priceless word-of-mouth referrals.
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