Check out what technology Mark Novak, Principle at Novak Properties uses to communicate effectively with his clients.
Novak Properties won the Real Estate Business award for the most innovative agency in Australia so Mark knows a thing or two about innovation.
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Here’s the transcript of the video:
You won the REB award, the most innovative agency for the whole of Australia yeah congratulations Thanks a really good piece of software that we use lately has been whatsapp yep so we run teams and in what's up so if you go to a sales persons handset they'll have you know they're twelve vendors that they're working with currently or they're eight vendors that they're working with currently you have even they're off market ones that they're working with currently don't include the vendor or both vendors if there's two husband and wife they'll include their support person in their crew and I think having themselves in there and then all correspondence whether it's you know update letters whether it's contracts whether it's chats photos videos whatever it actually is they'll they'll run all that essentially through what's out so it's just this incredible ledger of information for someone selling their property and even when someone's overseas it's just been phenomenal or if one partner one partners here and the other ones overseas we don't move for work or whatever. whatsapp been good social media you're you're pretty big on it, you do a lot of your own kind of videos is there any types of content that's kind of works well I've seen those videos Do you want to go int the RBT? You know blow it. I'm probably going to be over for sure. that'll be be your first time you get done in the RBT that's right yeah so I guess you know video is such a huge thing now is that when you kind of do videos is there a particular angle that you're taking is that you know you're concentrating on giving the buyer some information you're concentrating on giving the seller or it's more towards agents ah look it's just what we're doing at the moment so it's something that I've always always wanted to do that I've only just started doing lately was spend a day in the life of your friend and you know go then hang out with them for the day stay out of their way so they can stay productive and just observe to see what you know someone does in the restaurant business or what someone does in their electrician you know that business and if my thing is nuggets that you pull out of that just because you're not exposed to that yeah so when we when we're doing social media we try to click onto what's relevant at that time with us that's what most passionate about at that time its top of mind I will talk about it and um it's very really interesting is someone a lot of the things you know one that we did that was really really successful as parking in dee why you know we yep didn't even think about we didn't think you know I really cared and then we thought yeah there's a couple of people out there that would and it was a really really popular story yeah interesting ten-second pop quiz tea or coffee. coffee how many coffees do you have a day one pizza pasta. pizza. meat lovers our supreme. supreme. is a hot dog a sandwich? no. if you had a boat what would you call it? Lisa. favorite movie would be pulp fiction. best week of your life in real estate. When we opened the new office. Mike Novak thank you very much for joining proptech carpool with Soho. thanks geez good stuff