Real estate reviews, or a lack of, can make or break an agency. The real estate profession is built on personal relationships, trust and open communication so it’s vital to have a strong client network and quality referrers.
It can be challenging and even awkward at times to ask your clients to review their experience, whether it be as a landlord, tenant, vendor or buyer.
To help you overcome the difficulties involved, we’ve crafted a step-by-step guide on how to ask for real estate reviews. This simple yet effective guide will help you make the most out of your industry experiences.
1. If you don’t ask, you’ll never know
It’s important to ask for feedback throughout the client experience, not just when the transaction or relationship is finished.
Questions like ‘how have you found the process so far?’ and ‘is there anything I can do to make this easier for you?’ can be helpful indicators of how things are tracking.
Not only will these questions help your clients feel valued, they’ll provide insight into your professional performance and your agency’s process.
They’ll also offer the opportunity to gauge how likely a client is to actually provide a real estate review and whether it will be negative or positive. Most clients want to provide feedback so be sure to ask the right questions and encourage open discussion.
2. Consider different ways to ask for reviews
Every client is different and will inevitably prefer different methods of communication. Consider the varied ways you can touch base with clients and ask for real estate reviews.
Whether it be over email, by text, a simple phone call, a letter in the post or even organising a coffee catch up. For clients who may not feel comfortable providing feedback, try an anonymous survey.
Understanding your clients’ preferences and communication style will improve your chances of getting positive real estate reviews.
3. Create a review page on your website
Create a dedicated page on your website where clients can leave reviews, feedback and testimonials. This will allow clients to submit feedback when and where they feel comfortable in doing so.
You can review and moderate each comment before posting to your site, providing you with control over what goes online.
4. Share testimonials to encourage clients
Clients will feel more comfortable sharing their experience with you and the agency if they can see others have done the same.
If you have any testimonials or reviews, it’s important to display them clearly on your website and within your marketing collateral. It’s also beneficial to share them on your social channels including Facebook, LinkedIn and Instagram, which leads us to our next step.
5. Don’t underestimate the power of social media
You may think social media is too informal a platform to get any valuable reviews, but it can be a goldmine for client engagement, so use that to your advantage. The main benefit of reviews on social media is the ease of use for the client.
Leaving a review can be as simple as commenting on a post or rating your agency from one to five. Reviews online can encourage engagement with likes and shares and have the potential to generate huge amounts of interest for little to no cost.
It’s important to understand how social media can help build your brand too.
6. Put in the hard work
The truth is, the best way to get positive real estate reviews is to put in the hard yards.
Go above and beyond for your clients, show them you care about their experience and they will most likely provide glowing feedback without being asked.
Creating positive relationships with your clients is key to being successful in the industry and will create lasting referrals.
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