Maximise Your Reach: Marketing Strategies For Real Estate Agents In Australia

February 20, 2023
Marketing strategies for real estate agents

Key takeaways:

  • The real estate market is crowded, and to survive the fierce competition, every real estate business should implement new ways to increase its reach and earn more clients.
  • You can refer to the shared marketing strategies for real estate agents to achieve better exposure and take your business to the next level.

Each shared real estate marketing idea is research-backed and expert-recommended. Thus, include them in your marketing strategy and skyrocket your growth.

With a shift in consumer behaviour, real estate buyers are gradually inclining toward online legwork before involving real estate agents. A recent study reveals that 97% of buyers leverage the internet to kickstart their house-hunting process. Given this trend, it’s becoming crucial for real estate agents to develop an active online presence. This post explores eight tried-and-true marketing strategies for real estate agents. Learn these real estate marketing ideas and get the key to winning the race! 

Choose your niche

Real estate is a vast domain with numerous agents to choose from. Therefore, you should consider a specific niche to attract potential buyers. Do you want to help residential property buyers, or work as a real estate agent for commercial buyers? Probably, you want to help army veterans to find their future homes. 

Consider your area of interest and set your target market accordingly. Besides bringing your expertise, the strategic focus will help you build your credibility, and connect with a specific demographic. 

Exhibit your properties uniquely 

Did you know around 90% of real estate buyers prefer referring to photographs when making decisions? Therefore, it’s crucial to showcase your properties in style with the help of appealing photographs. While DIY is a cost saver, employing a professional photographer may help you obtain the best results. 

Arrange a virtual tour

Marketing strategies for real estate agents

Arranging an immersive virtual tour for your potential clients will increase the chances of conversion. 75% of buyers consider virtual tours as an essential decision-making factor. A virtual journey through the property’s neighbourhood will help the prospect obtain a moderate understanding of the lifestyle and environment of a specific area. 

Besides, you can easily highlight attention-grabbing amenities like hospitals, theatres, schools, etc.  What’s more, a virtual tour can be essential to close commercial deals as high-profile business persons are usually busy and can’t visit every alternative personally.

Invest in a good website

A website is a crucial tool for developing credibility. Therefore, you should design your business website carefully. When it comes to real estate websites, there should be a well-organised homepage with vibrant images, intuitive menus, and prominent call-to-action. 

Furthermore, there should be easy-to-access property listings with fantastic photographs, detailed descriptions, and access to Google Earth and Google Maps. You can also list the nearby hotspots along with their distances. 

Invest in paid listings

The real estate industry is fiercely competitive, and you will have to achieve adequate exposure to thrive in this crowded space. One of the finest ways to do so is to include paid listings in your marketing efforts. Besides the conventional Google Business, you can refer to different paid listing portals for local businesses

Besides making your listing live, you should consider optimising them. For example, use your Google page business listing to make your company appear top on the first page of search results. It can be an excellent local marketing technique to improve your rankings and earn more leads. 

Leverage social media

Marketing strategies for real estate agents
real estate concept, property value diagram, hands typing on computer as background, buy a house

Leveraging social media can help you get uncountable leads both organically and with ads. You can consider investing in Facebook ads and Instagram campaigns, or creating listing catalogues with Pinterest, answering questions on Quora, making live videos on Snapchat, and sharing updates actively on Twitter. 

Real estate professionals can also build solid LinkedIn profiles and develop a worthy network. Furthermore, you can start your vlog, as videos typically allow you to attract a larger audience. 

Don’t forget SEO

Search Engine Optimization is still considered one of the most effective tools for successful marketing. This technique allows you to secure a higher ranking on Search Engine Result Pages.

To improve your SEO, you can post great blogs with performing keywords. To find the right keywords, you can use tools like Ahrefs, Google Keyword Planner, SEMRush, etc. 

Email marketing and automation

You can use marketing automation and emails in your real estate marketing strategy to enhance your reach and win more buyers. When your prospects leave their email address on your website form, you can share frequent updates of new listings according to their preferences by leveraging automation tools.

Besides, you can send emails with newsletters, informative posts, etc., to your subscribers and encourage them to take action. 

FAQs from agents

What are the best marketing strategies for real estate agents?

When it comes to marketing strategies for real estate agents, there are a few tried and true tactics that tend to be effective. One of the most important strategies is building a strong online presence, which includes having a well-designed website and active social media accounts.

Other effective tactics include hosting open houses, using targeted email marketing campaigns, and networking with other industry professionals.

What are the 4 P’s of marketing in real estate?

The 4 P’s of marketing in real estate are product, price, promotion, and place. These are the key elements that real estate agents need to consider when developing a marketing strategy.

“Product” refers to the properties being sold or leased, “price” refers to the pricing strategy, “promotion” includes all the marketing and advertising tactics, and “place” refers to the channels used to distribute marketing materials.

What are the 4 types of marketing strategies?

The 4 types of marketing strategies are product development, market penetration, market development, and diversification. In real estate, product development might involve creating unique marketing materials or offering new services to clients.

Market penetration involves increasing market share in an existing market, while market development involves expanding into new markets. Finally, diversification involves expanding into new areas or offering new products or services outside of the traditional real estate market.

How do you develop a marketing strategy for real estate?

To develop a marketing strategy for real estate, it’s important to start by identifying your target audience and understanding their needs and preferences. From there, you can develop a messaging strategy and choose the most effective marketing channels to reach your audience.

It’s also important to set clear goals and metrics to track the success of your marketing efforts, so that you can continually adjust and improve your strategy over time. Working with a professional marketing consultant or agency can also be helpful in developing an effective strategy.

Soho is your expert team in Australian real estate, offering an innovative platform for effortless property searches. With deep insights into buying, renting, and market trends, we guide you to make informed decisions, whether it's your first home or exploring new suburbs.
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Our AI match engine will match you with over 150,000+ properties and you can swipe away or shortlist easily. Making your home buying journey faster and easier.