Why Agents Are Joining Soho

April 4, 2022
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As a real estate professional, you’ll know that speed and exposure are the two crucial tools when it comes to selling or leasing a property. Today, Soho is harnessing the efficiency of technology to supercharge these tools. 

We are a completely free-to-list property portal, using AI to instantly match your listings with the right seeker. With quality matches come qualified seekers, ultimately getting you in front of your buyer/renter faster. 

Here’s what agents get when they list with Soho

Free to list, connect your CRM with one click.

We believe that the evolution of technology should allow us more affordable options. So, in addition to paid platforms, Soho is totally free to list

We are currently partnered with some of Australia’s most prominent branded and independent agencies. Since 2017, they have been using Soho to successfully find eager buyers and tenants across the country. 

Match your listings with the right audience 

Soho is an AI property portal that targets the right audience with your listings. Our technology actively generates property matches within your buyer’s or tenant’s criteria. They can then enquire with you directly through our instant message feature. 

Complemented by new property alerts sent right to their mobiles and email inboxes, your listings consistently get the maximum exposure to highly-motivated seekers.

Your listings are supported by 3D virtual tours and live inspections

Soho is enhancing essential features like property viewings. Partnering with other proptech leaders, we offer products like 3D virtual tours and live video viewings to help you sell and lease your listings more efficiently. 

With 95% of people more likely to contact an agent when there’s a 3D property tour, we’re giving you more business faster. 

3d property tours

You get all the necessary info on your enquiries

We support our agents in creating their networks. On top of sharing your enquirer’s contact information, we also show agents their interested areas and budget.

Soon, information like financial approval status and move in date will also be on offer, helping you qualify better leads. 

Are you ready to be a part of Soho?

If you’ve decided you want your listings in front of our 250,000 monthly active seekers, visit our For Agents page. After filling out a short form, you’ll be quickly connected to Soho and can start listing your properties for free. 

Soho is your expert team in Australian real estate, offering an innovative platform for effortless property searches. With deep insights into buying, renting, and market trends, we guide you to make informed decisions, whether it's your first home or exploring new suburbs.
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Don’t waste time searching for a home. Let our AI do the work
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Our AI match engine will match you with over 150,000+ properties and you can swipe away or shortlist easily. Making your home buying journey faster and easier 

Soho logo
Our AI match engine will match you with over 150,000+ properties and you can swipe away or shortlist easily. Making your home buying journey faster and easier.