As a real estate professional, you’ll know that speed and exposure are the two crucial tools when it comes to selling or leasing a property. Today, Soho is harnessing the efficiency of technology and AI to supercharge these tools.
Soho is a completely free-to-list property portal, using AI to instantly match your listings with the right seeker.
With quality matches come qualified seekers, ultimately getting you in front of your buyer/renter faster.
Here’s what agents get when they list with Soho.
Free to list, connect your CRM with one click.
We believe that the evolution of technology should allow us more affordable options. So, in addition to paid platforms, Soho is totally free to list.
We are currently partnered with some of Australia’s most prominent branded and independent agencies. Since 2017, they have been using Soho to successfully find eager buyers and tenants across the country.
Match your listings with the right audience
Soho is an AI property portal that targets the right audience with your listings. Our technology actively generates property matches within your buyer’s or tenant’s criteria. They can then enquire with you directly through our instant message feature.
Complemented by new property alerts sent right to their mobiles and email inboxes, your listings consistently get the maximum exposure to highly-motivated seekers.
SohoAI: Smarter Search, Less Effort
Agents need quick, reliable data to stay ahead, whether it’s understanding suburb trends, pulling comps for a listing presentation, or answering client questions on the spot.
SohoAI makes this easy by delivering property insights in seconds. Just type a question like “What’s the median price for units in Parramatta?” and SohoAI will provide up-to-date answers without the need to sift through reports.
For agents, it’s like having a research assistant on hand, saving time, boosting credibility, and helping them stay informed during every client conversation.
Learn more about SohoAI
AI PropReels: AI Video Marketing in Minutes
In today’s market, listings need to stand out quickly. AI PropReels gives agents a simple way to create professional property videos using AI. No editing skills required.
We help agents generate short, engaging videos that showcase their listings across social media, email, and Soho’s own platform.
AI PropReels not only saves time but also helps listings reach more potential buyers in a format that’s proven to drive engagement. For agents, it’s an easy win: better visibility, less manual work and at a fraction of the cost.
Discover AI PropReels
Your listings are supported by live inspections
Soho is dedicated to continuously improving the experience for our agents. One of those ways is through Soho Livecast.
Soho Livecast takes out the hassle of coordinating private property inspections with existing tenants or vendors by allowing prospects to view your videos at anytime they want.
With 95% of people more likely to contact an agent when there’s a virtual tour, we’re giving you more business faster and making each minute of your time more productive.
Learn more about Soho Livecast
You get all the necessary info on your enquiries
We support our agents in creating their networks. On top of sharing your enquirer’s contact information, we also show agents their interested areas and budget.
Soon, information like financial approval status and move in date will also be on offer, helping you qualify better leads.
Are you ready to be a part of Soho?
If you’ve decided you want your listings in front of our 250,000 monthly active seekers, visit our For Agents page. After filling out a short form, you’ll be quickly connected to Soho and can start listing your properties for free.
