When To Use Drones For Your Property Listing

April 4, 2018

When it comes to selling properties, vendors and agents are looking for that little extra step to help sell a house faster, while buyers are looking at multiple places trying to find something that catches their eye. 

With the rise of drone technology, this may be the perfect helping hand you need to sell property to a fussy buyer.

In the real estate industry, it is well known that properties presented well both in advertising and in person will attract serious buyers. 

Whether dealing with a small unit or a large property, the marketing plan needs to match and with clued-in buyers doing plenty of research before even contacting agents, that marketing plan needs to be on song from the first day the property goes on the market.

The good and the bad of using drones

Property image taken by a drone

Drones are often used to capture the location of the property and how far away it is from significant landmarks such as the beach or local schools, to help capture sculptured and landscaped gardens and to help give buyers a great idea of how big the property is.

They can also be used to provide a walk through of the property or the surrounding streets so that buyers could see the type of lifestyle they are buying into.

Drone use helps to give a better overall look at the externals of the property that traditional photography just can’t capture.

Property features can be highlighted easily, and popular features which may not be able to be captured in standard photography can really stand out.

There are however a few things to keep in mind when utilising drone photography to sell your property. The outlay is pretty steep, and to get a decent drone you may be looking in excess of $10,000 to get started.

You may also require a license from CASA to fly a drone for commercial purposes and you will need to gain permission from neighbours and councils to fly over and photograph nearby areas and council parklands and public streets.

What to remember when using a drone

If you are hiring a company to take footage of the property from the skies, there are a few important points to remember:

  • Is the drone operator licensed to operate? With some commercial operators requiring licenses or approvals from CASA, you will need to ensure that the drone operator you choose meets these requirements.
  • Is the drone operator experienced in getting the best real estate shots and footage?
  • Who will liaise with neighbours and council in regard to taking video and photography of the area? Is this something you will leave to the drone operator or should the you the agent or perhaps the vendor be liaising with the required people?
  • Who is responsible for checking any privacy concerns prior to publishing? Someone will need to ensure that the privacy of neighbours in particular is covered and photos or footage showing the neighbours or their property may need to be blurred or edited out.
  • What do you want to focus on? Drone footage and photography is becoming an extremely popular addition to the marketing package of selling a home, and it is important to discuss what types of angles and features to show off before starting out. This will ensure you get maximum benefit for the time and money spent on the job.

There is no doubt that if you’re trying to sell a lifestyle and not just a property in a busy and finicky market, drone photography may well be the best way to go about it.

Soho is your expert team in Australian real estate, offering an innovative platform for effortless property searches. With deep insights into buying, renting, and market trends, we guide you to make informed decisions, whether it's your first home or exploring new suburbs.
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