Lisa Novak is back on the Soho carpool series to spill her secret to being a social media guru.
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Here’s the transcript of the video:
The trick is we're used to this these days, you know, most people out there would use deliveroo, or ubereats or Uber. How quick these days can we get a car to take us to the airport or a burger delivered to our house? Our expectations have changed dramatically and social media is the same. So if you want to cut it big you've got to have that instant response to people as quickly as you possibly can. Gotcha. So tip would be engage with your audience. Don’t just hope that someone's going to DM you and say 'Hey, I really like this’ Right? And then you don't get back to them for two days. No good. You're going to crash and burn.