4 Social Media Automation Tips For Real Estate Agents

July 6, 2022

These days, one of the most powerful weapons real estate agents may use to promote their properties is social media. Such platforms allow them to foster relationships and build connections with people interested in the real estate industry.

Based on the research conducted by the National Association of Realtors, social media has played a crucial role in attracting potential buyers and closing deals across the real estate industry. Here are other details of their findings:

  • 99% of millennials (those who were born between 1981 to 1996) go to social media platforms for home search (opposing in-person referrals)
  • 47% of real estate businesses state that they’re able to acquire high-quality leads through social media compared to other sources
  • 77% of real estate agents use social media in various ways to attract and inform potential clients

In other words, social media is a precious goldmine for the real estate industry. However, managing it can be seriously time-consuming. That’s why eliminating arduous tasks related to managing social media is crucial. 

So, how can you make this happen? 

The answer is simple: social media automation. This article will present some actionable and effective ways to automate your processes and improve your online presence. 

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1. Schedule Your Posts On Social Media

Scheduling is one of the most common and easiest ways to automate your social media processes. With this, you’ll be able to save time to a greater extent and have more time to spend on more important business aspects.

Crafting your messages and creating your posts in advance may help reduce the pressure of posting in real-time. Not to mention, businesses are also expected to generate multiple posts at different times per day. This causes stress not only to real estate agents, but also to their social media managers.

Here are some scheduling tips to follow when posting on different social media platforms: 

  • Facebook: Schedule your post on Mondays through Fridays at 3 am, 10 am (Tuesdays), and noontime.
  • Instagram: Schedule your post on Mondays at 11 am, Tuesdays and Wednesdays between 10 am to 1 pm, and Thursdays and Fridays between 10 am and 11 am.
  • Twitter: Schedule your post on Mondays to Saturdays at 9 am. Never post on Sundays.
  • LinkedIn: Schedule your post on Tuesdays, Wednesdays, and Thursdays from 10 am to noon.

2. Use Chatbots For A Timely Customer Service

Chatbots are one of the best tools for automated and improved customer service. Aside from their fast responses, they can also manage a myriad of tasks at the same time while maintaining a consistent brand voice and tone.

Also, chatbots can help you save as much as 30% on customer service expenses.

Here are some tips for using chatbots effectively in your real estate marketing strategy:

  • Name Your Chatbots: Give your chatbots catchy names relevant to your brand identity to make them sound more like humans instead of robots.
  • Give Your Chatbots A Personality: You may choose between funny, serious, super friendly, or strictly professional. Your brand will help you decide which one to choose. For example, if you’re running a law firm, the best approach would be professional.
  • Focus On Your Chatbots’ Expertise: Equip your chatbots with tons of data relevant to real estate and the right set of skills. This will allow them to solve complex problems as fast as possible.
  • Make Your Chatbots Approachable: An effective chatbot should be easy to talk to. So, keep your wording simple by avoiding technical real estate terms. Also, give people choice buttons to simplify communication and improve their experience.
  • Redirect To Human Agents: Some people may find chatbots frustrating, especially the elderly. That being said, it’d be best to incorporate buttons that’ll allow them to talk with human agents instead.

3. Use Suggested Replies

Speed is crucial on social media, especially in terms of customer service. In fact, around 40% of people expect a fast response from the company they reach out to via social media. Although bots can handle the situation, most people prefer to connect with human agents. 

However, manually responding to messages and comments can be time-consuming. This is why it’s important to integrate suggested or automated replies. With automated replies, customers will receive timely and helpful responses, showing how you care for and value them.

Here are some tips you’ll need for effective and human-like automated responses:

  • Use Your Language And Tone: Create a message similar to how you’ll communicate with them personally. This will help reduce any robotic feeling usually felt when talking to a chatbot.
  • Disclose That The Response Is Automated: This is one way to show how you care for your prospects. Even a simple, “This is an automated reply. Please don’t respond,” will do.
  • Provide Other Ways To Reach You: You may include other ways to reach you in your automated response. This shows that you’re highly interested in them and that you want to connect with them as soon as possible.
  • Visualise: Adding visuals is one of the best ways to add a human touch to your automated response. In fact, it generates more than 650% engagement rates compared to text messages alone. So, add relevant GIFs or images on your next auto-replies.

4. Know What Content To Produce On Every Social Media Platform

Different social media platforms promote different kinds of content. That’s why knowing what type of content to post on every platform is important for effective social media automation practices.

Here are the different types of content best suited for specific social media platforms:

  • Facebook: Top content includes quizzes and stories—for example, a story of one of your clients and their dream home
  • Twitter: Top content includes inspirational quotes and business tips—for example, tips on how to save more when purchasing a house
  • Instagram: Top content includes lifestyle, products, and culture—for example, posting pictures of different houses or a short house tour
  • LinkedIn: Top content should focus on business and news—for example, updates regarding the real estate industry and how such news may affect your prospects

Final Words

Social media automation is beneficial to real estate agents, allowing them to save more time by eliminating repetitive manual tasks of social media management. However, it’s no easy task to accomplish.

It requires strategic planning for it to be effective and yield better results. If that’s the case, you may refer to the social media automation tips above to improve your online presence and ensure more clients.

Soho is your expert team in Australian real estate, offering an innovative platform for effortless property searches. With deep insights into buying, renting, and market trends, we guide you to make informed decisions, whether it's your first home or exploring new suburbs.
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Our AI match engine will match you with over 150,000+ properties and you can swipe away or shortlist easily. Making your home buying journey faster and easier.