Why the Build-to-Rent Model Works For Renters

June 22, 2022
build to rent

Build to rent, also called BTR or B2R, has been around for a few years, but in the large scope, it’s still a fairly new idea. 

If you’ve ever seen the term “Build to Rent” mentioned in the media and wondered, “What is it and how does it work?” then you’re not alone. This article is for you. 

What exactly is “Build-To-Rent”? How does it work? How does it benefit renters? Let’s explore the answers you seek.

Related Articles

What Is Build To Rent?

build to rent

Build-to-rent is a housing structure where developers build several units in a complex specifically for long-term rental purposes.

Renters in Australia now have more housing options thanks to the rise of the this industry, which aims to meet the growing demand for well-designed and well-built rental properties. 

Long-term institutional investors often hold ownership of Build to Rent developments, while a building manager handles the day-to-day processes of the project.

The good news with BTR projects is that renters benefit from the freedom to move around while having the security of a mortgage.

How Does Build To Rent Work?

Basically, instead of building for the sake of resale, build-to-rent homes are meant to be long-term rental properties with a possibility of discounted rent for tenants. 

These homes appeal to the renter demographic by providing affordable housing. BTR projects are designed to maximise inhabitants’ satisfaction and liveability, as the developer keeps ownership of all the flats and offers them for longer-term rentals.

These projects in Australia are being developed by both smaller private investors and larger publicly traded companies, with the brand of the complexes expected to become a selling factor. 

Compared to a typical apartment tower, where a separate person owns each unit, living in a build-to-rent is a unique experience. 

The head of growth from Melbourne Real Estate, Stephen Fitzsimon, who has several build-to-rent projects, said that these kinds of projects prioritise renters’ liveability and enjoyment. At the same time, the developer holds on to property ownership.

Renters in many these developments are permitted to paint walls, hang pictures, and keep pets. Annual rent hikes are frequently locked in when a lease is signed.

Advantages of build to rent for renters

build to rent

There are several advantages to this new residential development for renters. More security and choice than a conventional lease, plus access to services, hotel-like amenities, and a “community feel” are all included in this residential development.

1. Enhanced tenure security

Build-to-rent developers are willing to accept leases of up to three years because of their long-term ownership strategy. 

This is a shocking win for Aussie renters compared to the private renting market, where it is normal to rent property for just a year.  

Aussie renters can now avoid the 12-month “leasing cycle” that usually has them seeking a new place every year in some situations because build-to-rent leases are longer than typical private rentals.

2. Communal living

Build-to-rent sells the idea of a community and multi-family housing, not just well-designed structures. 

Developers typically promote the community aspect of the this business, making it a big appeal to potential renters. 

As a result of the sharing of space in a communal living culture, renters naturally create friendships and relationships. Who doesn’t want that?!

3. Amenities

Build-to-rent buildings in Australia often offer several amenities like gym facilities, yoga rooms, coworking spaces, relaxation areas and spin studios. 

One of such is the HOME Southbank in Melbourne. In addition to providing 24-hour support, on-site maintenance, and same-day service, professionally managed services free up renters’ time so they may devote it to the things that matter most to them.

How big is Australia’s build-to-rent market?

In Europe, where it accounts for about a fifth of the total residential real estate market as of early 2020, this sector of real estate has been around for quite some time. 

Here in Australia, the build-to-rent market is still a little niche that’s poised to grow in the next years. It has been confirmed that there are presently 10,000 build-to-rent units in the pipeline from various developers in Australia. 

LIV Indigo, Mirvac’s first significant build-to-rent project in Sydney’s Olympic Park, was completed last year. There are 315 units in this affordable housing structure, with sizes ranging from studios to three bedrooms. 

The business intends to construct 2,200 such projects in Sydney, Melbourne, and Brisbane in the following four years.

Why build-to-rent is a good fit for Australia?

build to rent

The Build to Rent sector can thrive in Australia because of the combination of two variables. The first is the lack of affordable housing in Australia’s major cities. 

There are many reasons for this, including shifting market circumstances, poorer individual investor returns than other asset classes, and problems securing funding for BTR projects. 

Secondly, the popularity of these properties in Australia is on the rise. There is an increasing trend among Australians toward renting for both lifestyle and financial reasons. 

Moreover, a third of Australians now rent their homes, up from a mere 27% just two decades ago. 

Some Aussies believe that short-term renting is the first step toward homeownership. Today, long-term rental tenancies near cities are becoming more popular among young Australians because of the convenience and high standard of life they provide.

For Australia, several industry stakeholders believe that COVID-19 will operate as a prelude to increasing build-to-rent interest in the residential sector, just like the GFC did for the UK. 

Migration levels will rise due to Australians’ (mostly) successful response to the epidemic and the shift in tenants’ opinions of attractive rental facilities. 

Even though these projects won’t be able to compete with other asset types (retail, office, and elderly care), they’re still a relatively safe investment in terms of affordable housing options. 

Over the last ten years, the explosive growth of purpose-built student housing in the construction industry in Australia has also encouraged investors.

Where will build-to-rent projects be located in Australia in the future?

Build-to-rent developments will take root in the urban areas, typically 5-7km from the CBD. 

From London, they’ve moved to other big cities like Birmingham and Manchester in the United Kingdom. 

Due to Sydney’s land being too expensive, most of Australia’s developments of this kind (around 65%) occur in Melbourne. 

It has been said that the Brisbane market is “gaining momentum,” as well.

Like our renting tips?

Keep yourself updated with useful tips like these by downloading our app for the full Soho experience. Not only are we finding you your dream home, but we’re also helping you save for it and decorate it! So don’t forget to swipe on your property matches so we can get you there faster.

Join Soho for free, the new way to discover and swipe your dream home, connect to experts in the real estate community and stay updated with market trends when you are buying, renting or selling property.
Share this article
Want the latest real estate news in your inbox?
Just let us know your email and we will do the rest


Let us Find your next Dream Home

Our AI will create a personalised list of property matches for you to rank from over 100,000 available listings

Let us Find your next Dream Home

Our AI will create a personalised list of property matches for you to rank from over 100,000 available listings