How Real Estate Agents Can Leverage Indoor Mapping

March 22, 2022
indoor mapping for selling homes

Indoor mapping is a growing technology that provides accurate, detailed maps of indoor spaces. Real estate professionals can leverage indoor mapping to create better user experiences for their clients and customers by offering virtual tours of properties, zoned floor plans, and more.

By leveraging indoor mapping technology, you can give your clients a unique and interactive experience that will help them remember your business long after they’ve left your office. Here’s how you can use indoor mapping to give your real estate business a boost.

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Improved Digital Presence

Indoor mapping is an effective tool for real estate agents who want to improve their online presence! With an indoor map on your website or blog, potential buyers will be able to get a good idea of what your property looks like even before visiting it in person! 

One of the ways to enhance your digital presence is by using 360- degree photos or indoor maps on your website or Google My Business Page. This enables users to take a virtual tour of your listing using their smartphone or desktop computer without going through the hassle of visiting the property physically.

In the past few years, we have seen an explosion in the use of indoor mapping. The evolution of indoor mapping has been remarkable, going from being used for wayfinding at large malls and parks to being used by retailers to drive sales. 

Virtual Property Tours

The COVID-19 pandemic has forced the real estate industry to re-evaluate the way they do business. One of the most significant changes has been the move to virtual property tours using indoor maps. This technology provides a safe and efficient way for potential buyers to view properties without having to physically visit them.

Indoor mapping technology is not new, but it has seen a surge in popularity in recent months as the real estate industry adapts to the new normal. Indoor maps allow users to virtually “walk” through a property using their smartphone or tablet.

These tours provide an immersive experience that gives potential buyers a realistic sense of what a property looks like and how it flows.

Using Indoor Positioning at Open Houses

Open houses are a great opportunity for realtors to meet new people and get their names out there in their market area. Why not take advantage of this opportunity by using indoor positioning? 

Indoor positioning can be used to show potential buyers where they would be in relation to the property lines, as well as other features of the house. This can be done with a digital map and a 3D model of the house.

Indoor maps are a great way for businesses and property owners to offer their customers a better user experience. With indoor maps, you can help users navigate through your property without getting lost or frustrated.

Provide Personalised Service

indoor mapping

There are many ways to use indoor positioning for personalization. For instance, you can show homeowners how close it is to the places they frequent most often (i.e. grocery store, coffee shop, etc.) or you can show them how convenient it is to the highway or a major thoroughfare.

Using this technology, you can show them how much natural light flows into each room and what kind of neighbourhood it’s in. You can even show them how close it is to their desired school or nearby parks. 

This will give you an edge over other agents who do not have an indoor map on their site! You can also provide them with information about where they are and what they can find around them. This will boost customer satisfaction which will lead to increased sales for your business!

The technology behind indoor positioning is still relatively new and many people are still unaware of its capabilities. As news spreads, we can expect to see more and more companies adopt this technology in their day-to-day operations. The future of indoor positioning looks bright!

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