The property industry as we know it hasn’t changed much in recent years, but it’s the one industry that we will all participate in at some point in our lives, whether we buy or rent our first home. The most recent, notable change to the property industry happened back in the dot com era of the 90s, where property advertisements first moved from printed classifieds in newspapers to the online classified websites of today.
In 2017, not much has changed, with owners and agents now paying thousands of dollars in advertising fees just to list their properties online. And those fees continue to increase every single year. With this legacy approach the only avenue for buyers and renters to find property is to search and filter through only those properties that are available on the market today, rather than being able to contact the owners of that perfect home in their ideal neighbourhood that they always drive past, and discuss a potential offer.
“Homeowners and agents will be able to instantly showcase their properties in Soho for free to both receive and accept offers in real-time”
Ultimately, this leads to intense competition amongst buyers/tenants for the slim picking of properties on the market. If you’ve ever dabbled in the property market as either a buyer or renter, chances are you’ve been there: open houses where lines extend well outside the property as everyone is competing for a handful of properties available at that point in time.
Soho aims to change this approach by allowing owners and managing agents to keep profiles and properties online all the time, creating the world’s first online property network. By adding properties into our platform, homeowners and agents will be able to instantly showcase their properties in Soho for free to both receive and accept offers in real-time, rather than having to commit to those upfront emotional and financial decisions to sell, before even knowing if there is a buyer out there. By doing so, Soho will unlock more properties for buyers and renters to choose from, so that searching for your dream home will be easier and much less stressful.
On top of that, we’re introducing a whole new set of tools to help everyone manage their property portfolios, whether you are an owner or an agent. Not only will you experience greater flexibility when selling or renting a property, but we’ll also help you look after the whole management lifecycle of your property, which makes sense so you can stay on top of your biggest investment.
At Soho, our team is focused on building a property platform for everyone to use, and we’re aiming to bring all properties around the world into our network, making it easier to buy, rent and manage properties, online. Get ready to experience a whole new way to think about property!
Founder & CEO