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Ripple Wu, McGrath Box Hill: Winner of Leading Female Agent 2024

Ripple Wu | Leading Female Agent of 2024 | Soho Awards 87 Transactions | $126,948,000 Total Sales The Soho Awards highlight Australia’s finest real estate professionals, celebrating their exceptional achievements and commitment to excellence. This year, Ripple Wu of McGrath Box Hill has been recognised as the Leading Female Agent for 2024. With 87 transactions ...


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Alexandra Stamatiou-Buda, McGrath – Inner West: Winner of Leading Female Agent 2024

Alexandra Stamatiou-Buda | Leading Female Agent of 2024 | Soho Awards 83 Transactions | $168,180,000 Total Sales The Soho Awards celebrate Australia’s most outstanding real estate professionals, recognising their commitment to excellence and exceptional achievements. This year, Alexandra Stamatiou-Buda of McGrath – Inner West has been honoured as the Leading Female Agent for 2024. With ...


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Michelle Siolo, Belouis Realty: Winner of Leading Female Agent 2024

Michelle Siolo | Leading Female Agent of 2024 | Soho Awards 123 Transactions | $71,297,500 Total Sales The Soho Awards honour Australia’s top real estate agents and agencies, celebrating excellence and dedication in the industry. This year, the title of Leading Female Agent for 2024 has been awarded to Michelle Siolo of Belouis Realty. Michelle ...


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Jacqui Walker, RE/MAX Success – Toowoomba: Winner of Leading Female Agent 2024

Jacqui Walker | Leading Female Agent of 2024 | Soho Awards 151 Transactions | $87,644,200 Total Sales The Soho Awards celebrate Australia’s top real estate agents and agencies, recognising those who deliver exceptional results and unwavering commitment to the industry. Among this year’s honorees is Jacqui Walker of RE/MAX Success – Toowoomba, who proudly holds ...


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Soho Real Estate Australia

Editors' Picks: Top Trending Articles

What is Soho, Australia?

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Soho, Australia or Soho.com.au is an AI-powered real estate platform in Australia that is revolutionising the way people find properties. Our app uses the PropertyMatch™ engine to learn from each user's preferences, allowing us to provide personalised property recommendations and alerts in real time, tailoring the experience to each user.


What also sets Soho apart from traditional search-based platforms is that it's free-to-list for agents. Instead of charging agents to appear higher in search results, Soho ranks properties based purely on your preferences. This not only benefits users but also gives agents access to qualified leads and highly engaged property seekers.

What is the Soho.com.au website?

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The Soho website, Soho.com.au, is an Australian AI-powered real estate platform that simplifies property searches for buyers and renters. Users can also download the Soho app to browse thousands of listings, including houses and apartments for sale or rent.


Soho's PropertyMatch™ AI engine provides personalised property recommendations based on individual preferences, enhancing the search experience. Additionally, it features a real estate blog offering insights into Australian market trends as well as a search tool that helps connect sellers with real estate agents in their area.

Who made the Soho.com.au app?

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The Soho.com.au app was created by Jonathan Lui, an Australian entrepreneur and co-founder of Airtasker. Launched in 2018, Soho is an AI-powered real estate platform that takes the hassle out of the search for a home.


It helps buyers and renters find their dream homes through a PropertyMatch™ AI engine which provides personalised property recommendations based on the user's criteria.

What company is Soho.com.au?

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Soho.com.au is an Australian real estate technology company founded by Jonathan Lui, co-founder of Airtasker.

Established in 2018, Soho is an AI-powered app that connects buyers and renters to homes that fit their unique criteria. Using our PropertyMatch™ engine, Soho learns from each interaction, creating real-time, personalised recommendations and alerts.


Unlike traditional real estate listing platforms, it is free for real estate agents to list on Soho.

What is the main purpose of Soho.com.au?

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The main purpose of Soho.com.au is to take the hassle out of finding a home. Soho.com.au simplifies and personalises the property search experience for buyers and renters through our AI-driven platform.


By learning from each user's preferences, Soho provides tailored property recommendations, helping users find homes that genuinely suit their needs.


Additionally, it is free for agents to list on Soho as we believe there shouldn’t be any barriers for people searching for their dream homes.

What is the Soho.com.au app?

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The Soho.com.au app is an AI-powered Australian real estate platform that simplifies property searches for buyers and renters. It offers a user-friendly interface to browse thousands of listings, including houses and apartments for sale or rent.


Soho's PropertyMatch™ AI engine provides personalised property recommendations based on individual preferences, enhancing the search experience.


Is Soho.com.au free?

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Yes, Soho.com.au is free to use for both property seekers and free-to-list for real estate agents.


Users can browse and shortlist properties without any charges, while agents can list properties for free and access qualified prospects.

Who uses Soho.com.au?

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Soho.com.au is used by home buyers, renters, investors, and property sellers who want a streamlined, data-driven approach to finding or listing properties.


Real estate agents can leverage the free-to-list platform to reach a broader audience of property seekers. Soho’s unique algorithm sends tailored AI-powered property matches directly to users, while its market insights, suburb profiles, and investment tips attract anyone looking to stay updated on Australia’s property trends.


With its mix of property listings, analytics, and informative content, Soho serves a wide range of users across the Australian real estate market.


Find Your Dream Home with Soho: Property for Sale and Rental Properties in Australia

Welcome to Soho, where take the hassle out of the search and buyers and renters find their perfect property for sale or rental properties across Australia. With over 100,000 available listings, our PropertyMatch™ AI generates a personalised list of property matches tailored to your preferences and needs. You can also update your match profile to include suburbs, property specifications, or your favourite saved locations. Agents who want to join Soho can list for free, making this a unique property platform.


Discover Houses and Apartments for Sale

Searching for the ideal property for sale in Australia can be overwhelming, but Soho makes it easy. Browse thousands of houses for sale, homes for sale and cheap Australian land for sale across the country, from bustling capital cities to peaceful surrounding suburbs. Stay up-to-date with the latest property market trends and gain insights into popular suburbs and cities.


Find Rental Properties to Suit Your Lifestyle

Whether you're looking for a house for rent, home for rent, apartment for rent, or unit for rent, we've got you covered. Our extensive database of rental properties offers options to fit every budget, location, and lifestyle, including family homes, modern apartments, and units in vibrant city centres and quiet suburbs.


Compare and Choose the Best Real Estate Agents

At Soho, we understand that finding the perfect property isn't just about the listings. That's why we help you compare and choose the best real estate agents to sell or lease your property. Whether you're selling or leasing, our platform allows you to track market activity, request property appraisals from top agents, and negotiate the best deals.


Stay Informed with Soho's Market Insights and Expert Advice

Keep track of the property market and get valuable insights with Soho's expert advice and up-to-date information. Soho’s news and stories share the latest trends in the Australian property market, including fluctuations in house prices, the most affordable suburbs, and the best times to buy or rent. We provide guidance on everything from finances and negotiation strategies to understanding local amenities such as schools, parks, and postcodes.


Personalised Property Recommendations Using Data and Machine Learning

Our platform utilises data and machine learning to quickly and efficiently match you with your dream home. By analysing your preferences, budget, and desired features, Soho generates personalised property recommendations that cater to your unique needs, making the search for houses for sale and rental properties simpler and more enjoyable.


Frequently Asked Questions About the Australian Property Market

Is it good time to buy property?

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It is difficult to say whether it is a good time to buy property. The answer depends on a number of factors, including your individual circumstances, the state of the property market, and your long-term investment goals. If you are looking to buy a property to live in, then it is important to consider your financial situation and your needs.


Can you afford the monthly repayments on the home loan? Do you have enough saved for a deposit? And is the property in a location that you want to live in?


If you are looking to buy a property as an investment, then you need to consider the potential rental income and capital growth. Can you afford to hold the property for a long period of time? And are you comfortable with the risk of the property market? These are the types of questions to ask yourself when buying a home in Australia.

Where is the cheapest place for property in Australia?

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The cheapest place for property in Australia depends on factors like region, property type, and market conditions. Use Soho's search filters and expert advice to find affordable properties across the country. Some of the cheapest houses in Australia can be found in regional areas of South Australia and Queensland.

Will this year be a good time to buy a house in Australia?

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Property market conditions can change, making it difficult to predict the ideal time to buy a house in Australia. Stay informed with Soho's market insights and expert advice to help you make the best decision for your circumstances.

Why are houses so expensive in Australia?

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There are a number of reasons why houses are so expensive in Australia. Some of the most common reasons include:


  • Strong population growth: Australia's population has been growing steadily for many years, which puts upward pressure on house prices.
  • Investor demand: Many people invest in property in Australia, which drives up demand and prices.
  • Government policies: Some government policies, such as negative gearing, can make it more attractive to invest in property, which can drive up prices.

It is important to note that these are just some of the reasons why houses are expensive in Australia. The exact reasons vary depending on the location and the type of property.

Average Rent in Australia

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The average rent in Australia varies depending on the city or town, but it is generally quite high. In Sydney, for example, the average rent for a one-bedroom apartment is much higher while Melbourne has some of the cheapest rent in Australia amongst capital cities.

Why is Rent so Expensive in Australia?

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The population is growing rapidly, which puts pressure on the supply of rental properties. The cost of building new homes is high, which also drives up rents. Government policies, such as negative gearing, can make it more attractive to invest in property, which can also increase rents. In order to stay competitive, renters should know how to describe yourself to the landlord and maximise chances of securing rentals.

Is it Cheaper to Rent or Buy in Australia?

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It is difficult to say definitively whether it is cheaper to rent or buy in Australia. The answer will vary depending on your individual circumstances, such as your income, your deposit savings, and your location. However, in general, it is becoming more difficult for people to afford to buy a home in Australia, so renting may be a more affordable option for some people.

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