Why Listing on Soho Is Free — and How It Still Drives Real Leads
In Australia, agents and sellers have long accepted that to get their properties seen, they must pay listing fees. These costs can run high on the largest portals and don’t guarantee results.
Soho turns this model on its head with a free‑to‑list approach that connects listings with active buyers and renters through smart technology rather than paywall exposure.
How free listings work on Soho
Free doesn’t mean basic. When you list on Soho, you gain access to a network of property seekers who are actively looking for homes like yours. Your listing includes high‑resolution photos, detailed descriptions, floor plans and location data.
You also have the option to integrate 3D tours and videos. All of this is visible to buyers and renters who match your property’s profile thanks to Soho’s PropertyMatch™ engine + Soho AI
Driving real leads through smart matching
Soho’s AI matching doesn’t just help buyers find their ideal home—it also matches the right audience to your listing. By analysing search behaviour, saved homes and engagement patterns, the platform surfaces your property to users most likely to be interested.
This targeted exposure leads to quality enquiries and inspection requests rather than a volume of irrelevant clicks.
According to industry research, AI can qualify leads more effectively by spotting serious buyers and matching properties to their preferences (varo.com.au,vtdigital.com.au).
The result: more genuine conversations and shorter time on market.
Making the most of your Soho listing
- Write clear, concise descriptions that highlight unique features and recent upgrades.
- Use professional photos and consider adding a virtual tour for immersive viewing.
- Share your listing across your own social media and newsletters to drive more traffic.
If you’re an agent or seller, you can list your property for free and leverage Soho’s AI tools to ensure the right people see it. And for buyers, using AI matching means you’ll be shown homes that fit your needs.
A better model for agents and sellers
Soho’s free listing approach is built on the belief that great properties shouldn’t be hidden behind paywalls. By pairing your listing with the right buyers using AI technology and providing comprehensive support and analytics, Soho delivers real leads without the upfront cost. It’s a model that helps agents focus on what they do best: negotiating and selling homes.
To learn more about listing on Soho and the services available, visit soho for agents
FAQs on Listing on Soho
1. How can I list my property for free on Soho?
Agents can create an account and upload listings at no cost via Soho’s Free Listing portal. There are no paywalls — every listing gets AI-driven visibility to relevant buyers.
2. Does a free listing actually generate quality leads?
Yes. Soho’s matching algorithm connects your listing with users whose search patterns suggest genuine interest, improving lead quality without paid promotion.
3. How fast should agents respond to leads on Soho?
Industry data shows agents who respond within 5 minutes are up to 100 times more likely to convert a lead. The Soho Agent Dashboard helps you monitor enquiries in real time.
4. What marketing support does Soho offer agents?
Soho provides analytics, AI-powered copywriting support and automated insights into listing performance. You can track impressions, saves, and engagement through your account dashboard.
5. Can I use AI tools to enhance my listing descriptions?
Absolutely. Many agents use AI writing assistants to draft compelling property copy before uploading it to Soho. Pairing these tools with Soho’s AI PropertyMatch™ ensures your listings reach the right audience faster.
