Artificial intelligence is no longer a buzzword in real estate — it’s quietly becoming the backbone of how Australians buy, rent, and sell property.
From personalised property recommendations to AI-generated marketing videos, the technology that once felt futuristic is now shaping how agents and consumers interact every day.
So where does Australia stand today, and what’s next for AI in property?
1. AI Is Personalising the Property Search
Most Australians now start their property journey online, but the sheer number of listings can be overwhelming.
That’s why platforms like SohoAI are changing how people discover homes — replacing generic search filters with smart recommendations based on user preferences and behaviour.
Instead of typing in suburbs and price ranges every time, users can simply describe what they want:
“Show me homes for sale in Melbourne under $1 million with outdoor space.”
“Find family-friendly suburbs in Perth with 4-bedroom houses.”
The AI learns from these interactions, surfacing listings that feel handpicked — not random.
2. Agents Are Using AI to Reach Buyers Faster
For agents, AI tools are improving both visibility and efficiency.
Services like AI PropReels create short, cinematic property videos in minutes, helping listings stand out on social media where attention is scarce.
By combining automation with human editing, these videos retain quality while saving hours of manual work.
This allows agents to promote properties faster — and reach the right buyers sooner.
3. Data Is Powering Smarter Market Insights
Beyond listings, AI is transforming market analysis.
Tools such as SohoAI aggregate and interpret property data — from price trends and suburb comparisons to rental yields and buyer demand.
Investors can ask real questions like:
“What’s the median price of 3-bedroom homes in Brisbane over the last quarter?”
“Which Perth suburbs are showing rising demand?”
This on-demand intelligence helps buyers and investors make data-backed decisions instead of relying on outdated reports or speculation.
4. AI Is Making Property Marketing More Accessible
Previously, producing high-quality real estate marketing required large budgets and specialised teams.
Today, AI tools enable even boutique agencies to compete with enterprise-level campaigns.
Automated ad copy, instant video production, and image enhancement are giving small teams access to tools that scale visibility without increasing costs.
For an industry where every listing matters, that levels the playing field.
5. What’s Next: Predictive and Conversational AI
The next evolution of AI in real estate is predictive intelligence — systems that forecast demand, pricing shifts, and even which buyers are most likely to act.
For example, Soho.com.au Property match engine already predicts what kind of properties users are drawn to and sends alerts for similar listings.
We’re also seeing conversational AI
emerge — where buyers can chat with AI assistants that understand natural language and instantly respond with relevant properties or data.
Soon, “searching” may give way to asking — and getting real answers.
6. Why Australia Is Poised to Lead
Australia’s property industry is uniquely positioned to benefit from AI.
With high digital adoption and active agent participation, local platforms are innovating faster than many international counterparts.
Unlike the US and UK, where data is often fragmented, Australian property data is more centralised — making it easier to apply AI consistently across the market.
The Bottom Line
AI isn’t replacing the human touch in real estate — it’s enhancing it.
By automating repetitive tasks and surfacing smarter insights, it frees agents to focus on what really matters: connecting people with the right homes.
For buyers, renters, and investors, it means less time searching — and more time finding.
👉 Explore SohoAI to see how AI is already shaping the future of Australian property.
FAQs
How is AI used in Australian real estate today?
AI powers search, marketing, and analytics — from property matching and video creation to live market data insights.
Is AI replacing real estate agents?
No. It’s designed to support agents by automating routine work and amplifying marketing reach.
What’s next for AI in property?
Predictive and conversational AI — where users can ask natural questions and instantly get personalised results.
