Want to attract more buyers, sell properties faster, and build a strong real estate brand?
The most successful agents use real estate marketing strategies that go beyond word-of-mouth and old-school tactics.
They leverage data-driven, high-impact digital strategies to reach the right buyers, generate more leads, and close deals faster.
Every successful real estate agent knows, standing out is everything.
Buyers expect high-quality visuals, on-demand property access, and engaging social media content. If you’re not using these tools, you’re leaving money on the table.
So to help our agents be the top of their game, we’ve put together 15 proven real estate marketing strategies designed to help you attract more buyers, build trust, and grow your business.
1. Invest in High-Quality Property Photos & Videos
📷 Listings with professional photos get 32% more clicks and sell faster.
Your listing photos are the first impression buyers get—and bad images can turn them away instantly. High-quality visuals make a home look more valuable, attract serious buyers, and boost engagement.
What works best?
✔ Drone shots for showcasing large blocks or premium locations
✔ Virtual staging to help buyers visualise empty spaces
✔ 3D tours & walkthrough videos to offer a full-property experience
💡 Pro tip: Listings with video tours receive 403% more inquiries than those without. If you’re not using video yet, you’re missing out on potential leads.
2. Turn Static Property Photos into Amazing AI Videos
🎥 Video content gets 10x more engagement than static images.
Static listing photos don’t always capture attention, but high-quality videos do. This is where AI PropReels comes in.
We use AI to transform your property listing photos into high-impact real estate videos—perfect for social media. These stunning videos will boost your visibility and engagement and help drive more sales.
✔ No editing required—just provide the property link
✔ Choose from professional templates to match your brand
✔ Optimised for Instagram, Facebook, YouTube, TikTok, and LinkedIn
🔥 Why it matters: Social media users engage more with videos, and listings with video tours generate 403% more inquiries than those without.
With AI PropReels, agents don’t need to create content themselves—we handle everything, delivering polished, scroll-stopping reels that attract more buyers.
👉 Visit AI PropReels and see what we can do for you.
3. Offer On-Demand Virtual Inspections
👀 Buyers and renters expect instant access to everything in life… including property information.
Traditional inspections require scheduling and coordination, making it harder for busy buyers to view properties.
Soho Livecast solves this by offering on-demand virtual inspections, allowing potential buyers and renters to tour properties anytime, from anywhere—without waiting for an agent or open home.
✔ 24/7 access—buyers inspect properties at their convenience
✔ Removes scheduling conflicts with vendors and tenants
✔ Your Livecast videos are automatically added to your property listing on Soho
🎥 Why it matters: With Soho Livecast, your listings stay open all day, every day, increasing views and inquiries while making inspections easier for both buyers and sellers.
👉 Learn more about Soho Livecast.
4. Master Social Media to Get More Leads
📱 Buyers spend hours scrolling social media—so meet them where they are.
Social media for real estate marketing isn’t just for branding—it’s a lead-generation powerhouse. The key is using short, engaging videos and valuable market insights to capture attention.
✔ Instagram Reels & TikTok – Quick property showcases, market tips, and behind-the-scenes content.
✔ Facebook & LinkedIn – Longer posts, success stories, and thought leadership content.
✔ YouTube – In-depth suburb and property guides to attract serious buyers.
📌 Post at least 4-5 times a week for consistent growth.
5. Create High-Impact Social Media Campaigns
🎯 More than just posting—create content that sparks engagement.
Social media campaigns build brand awareness, attract buyers, and boost inquiries. Here are proven campaign ideas that work for real estate agents:
✅ “Dream Home Challenge” – Get followers to vote on listing features (e.g., “Would you rather: city views or a backyard pool?”).
✅ “Before & After” – Showcase property transformations before a sale.
✅ “Agent Q&A Series” – Answer common buyer and seller questions in short videos.
✅ “Mansion Monday & Waterfront Wednesday” – Themed property showcases to build weekly engagement.
✅ “Countdown to Auction” – Hype up an auction with teaser videos and reminders.
💡 Use AI Propreels to create high-quality listing videos for your campaigns.
6. Retarget Website Visitors With Facebook & Google Ads
🔁 80% of buyers don’t inquire on their first visit—retargeting brings them back.
If a buyer has viewed a listing on your website but didn’t take action, retargeting ads will remind them. These ads follow potential buyers across the internet, keeping your listings top-of-mind.
✔ Uses Facebook Pixel & Google Ads for precise audience targeting.
✔ Retargeting ads convert 70% better than first-time ads.
✔ Keeps your properties visible even after buyers leave your site.
📈 Retargeting = fewer lost leads.
7. Build a Strong Personal Brand
💼 People hire agents, not agencies. Make yourself the go-to expert.
Buyers and sellers want an agent they trust. That means building a strong personal brand that showcases your expertise, credibility, and results.
✔ Post client testimonials & success stories
✔ Share behind-the-scenes of your daily work
✔ Offer valuable real estate tips & market updates
🚀 The stronger your brand, the more clients will come to you.
8. Optimise Local SEO to Get More Listings
🔍 Buyers and sellers start their search on Google—make sure they find you first.
If your website and Google Business Profile aren’t optimised, you’re losing leads to competitors. Local SEO helps you rank higher in searches, bringing in more organic traffic.
✔ Optimize your Google Business Profile with photos & 5-star reviews.
✔ Use suburb-specific keywords in your website & social media content.
✔ Write blog posts about your local market to attract searches.
🏡 Better SEO = more inbound leads.
9. Use Email Marketing to Nurture Leads
📨 Email isn’t dead—it’s still one of the highest-converting marketing channels.
Not every lead is ready to buy or sell right now. That’s where email marketing comes in—it keeps you top-of-mind so they think of you when they’re ready.
✔ Send market updates, new listings, and home value reports.
✔ Automate follow-ups to turn cold leads into warm prospects.
✔ Provide value, not just sales pitches—that’s how you build trust.
💡 Email marketing = long-term relationships and repeat clients.
10. Run Instagram & Facebook Ads for Instant Visibility
📢 Want more leads today? Paid ads put your listings in front of the right buyers fast.
Social media ads allow precise targeting based on location, interests, and buyer behavior. That means your listings are seen by people who are actively looking for property.
✔ Run geo-targeted campaigns for specific suburbs or property types.
✔ Use video ads—they get 150% more engagement than static ads.
✔ Test different formats to see what gets the best results.
💰 A small budget can generate big returns.
11. Start a YouTube Channel for Long-Term Growth
🎥 YouTube isn’t just social media—it’s a search engine that generates leads for years.
Posting video content on YouTube helps buyers find you when searching for properties, suburbs, and market advice.
Unlike Instagram or Facebook, YouTube videos keep driving traffic long after you post them.
✔ Post suburb guides, buyer/seller tips & market updates.
✔ Optimize video titles with SEO keywords for higher search rankings.
✔ Link your website and listings in the video descriptions to capture leads.
🏡 Evergreen content = long-term leads.
12. Create Viral Content With Polls, Memes & Challenges
🔥 Engagement = more reach. Interactive content gets shared more.
Social media platforms reward engagement, and nothing gets people interacting more than polls, memes, and fun challenges.
✔ Poll ideas: “Would you rather: a home cinema or a wine cellar?”
✔ Meme ideas: Funny real estate situations buyers can relate to.
✔ Challenge ideas: “Can you guess the suburb based on this house?”
🎯 The more shares, the more organic reach you get—without spending on ads.
13. Build Referral Partnerships With Local Businesses
🤝 Your next client might come from a local business owner.
Partnering with local mortgage brokers, removalists, home stylists, and tradespeople can create a steady stream of referrals.
✔ Offer exclusive deals for mutual referrals.
✔ Promote each other on social media and websites.
✔ Cross-market to each other’s clients to expand your reach.
💡 Word-of-mouth referrals convert 5x better than cold leads.
14. Get Featured in Local Media & Real Estate Publications
📰 A media mention builds trust faster than any ad. Being featured in local newspapers, online publications, and industry blogs positions you as the go-to expert in your area.
Here’s how to get media coverage:
✔ Pitch local property trends – Offer insights on suburb growth, market shifts, and buyer demand.
✔ Share unique success stories – Highlight standout sales, record-breaking deals, or unusual property transformations.
✔ Write guest articles – Provide expert advice on home buying, selling, or investment strategies.
✔ Get interviewed on podcasts & radio – Share market insights with a wider audience.
💡 Why it works: A strong media presence makes you the trusted expert buyers and sellers turn to first.
15. Track Your Marketing Performance & Adjust
📊 If you’re not measuring, you’re guessing.
The best agents don’t just throw out content and hope it works—they track performance, analyze results, and refine their strategy.
✔ Use Google Analytics, Facebook Insights & CRM data to see what’s working.
✔ Test different ad formats, post styles, and call-to-actions.
✔ Double down on what works, tweak what doesn’t.
🚀 Smart agents measure their results.
Final Thoughts
Marketing isn’t just about selling properties—it’s about building visibility, trust, and engagement. A strong Real Estate Agent Marketing Plan ensures you stay ahead by consistently attracting and converting leads.
By using a mix of AI-powered tools (like AI Propreels & Soho Livecast), social media campaigns, SEO, and automation, you’ll attract more buyers, grow your brand, and sell properties faster.
More on Real Estate Marketing
Will real estate agents still exist in 10 years?
Yes, real estate agents will continue to play a role, but their demand may decrease over the next decade. While technology is changing how buyers and sellers navigate the market, agents still provide valuable expertise, negotiation skills, and personal guidance that automation can’t replace.
What are the 4 Ps of real estate marketing?
The 4 Ps of marketing—product, price, place, and promotion—form the foundation of any real estate strategy. Over time, additional factors like people, process, and physical evidence have also become important in shaping effective real estate marketing plans.
How can real estate agents market themselves effectively?
Real estate agents can grow their business by leveraging social media, using high-quality local images, optimizing their online content, hiring professional photographers, monitoring competitors, and making themselves easily accessible to potential clients.
What marketing strategies work best for real estate?
Successful real estate marketing involves improving referral networks, collecting client testimonials, utilizing drone photography, implementing virtual staging, offering free home valuations, focusing on niche markets, and automating marketing tasks with digital tools.
