Introducing Soho 2.0 – Getting more social as a real estate platform

November 7, 2018

Building our real estate marketplace was the first step. Soho is a modern, intuitive and simple way to help property seekers find what’s available on the market. But we have always wanted to be more than just a property listing site.

With our latest release on iOS, Android and on the web, we are a step closer to our goal of becoming a social network and marketplace for properties.

Let’s take a look at some of the new features we’ve introduced recently.

New Feature #1 – The New Search Explorer

On our mobile app, you start your property search with a snapshot of all properties that are listed in the area you are searching for. You get a quick summary of recently posted properties for sale and rent.
Soho Search Explorer
Why is this important? Well, if I’m an investor it will be great to see what other properties in the area are being leased for.

Furthermore, property seekers will be able to differentiate properties that are listed from new developments and those that are being sold by owners.

They will be able to quickly access properties for each category and filter them to meet their desired requirements.

New Feature #2 – Start Following Properties and Users

You can now follow properties to get an immediate push notification and email when the details of the property is updated.

Soho - Follow properties and users

These updates include changes to the property listed price and when the property is sold or leased.

If you’re looking to buy or rent in a specific area, you would want to know as much information and insights of the area.

Most real estate agents usually focus on a specific area when dealing with the property market. This allows them to be an expert in the area and value-adds their service for clients who are selling and buying in the area.

Find and follow the agents that work in your interested areas.

Tap into their wealth of knowledge when they share insights and updates about the property market.

New Feature #3 – A Personalised Timeline

If you’re an agent, timeline is useful for sharing your expertise and knowledge of the real estate market or an area you’re servicing.

Soho - Timeline

Creating more attractive content will help you to attract more potential clients to your profile.

As a property seekers, you can browse agent’s timeline to learn more about the property market.

Find out more about what an agent can offer and if they are suitable to help you find or sell a property by browsing content on their timeline.

Give it a Try!

We’d love for you to give these features a go! Download the Soho mobile app on iOS or Android if you don’t have them, or update your app to get the latest features.

Leave us a comment here or on our Facebook page, we’ll like to know what you think.

Join Soho for free, the new way to discover and swipe your dream home, connect to experts in the real estate community and stay updated with market trends when you are buying, renting or selling property.
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Our AI will create a personalised list of property matches for you to rank from over 100,000 available listings