The real estate industry is finding smarter ways to work—and AI is leading the charge. How the real estate industry can leverage AI to improve operation and efficiency comes down to five key areas: automation, predictive insights, customer service, compliance, and faster transactions.
In 2025, AI tools are no longer just a tech buzzword. They’re helping agents close deals faster, reduce errors, and make better investment decisions. In this article, we break down exactly how AI is being used today and where it’s making the biggest impact.
How AI Is Changing Real Estate in 2025
Artificial Intelligence (AI) is a field of computer science that involves interdisciplinary fields of study and smart technology, capable of performing tasks without human input.
AI and Machine Learning have rapidly expanded across different sectors of the economy. Their potential revolutionises property investment strategies.
For example, generative AI is now used to generate 3-D images of real estate properties for prospective buyers, and helps architects build better buildings.
How AI Can Help Transform Real Estate Business
AI, with the power to revolutionise businesses, industries and societies alike, has been expanding for decades.
Recent advancements have brought this field out of its niche into mainstream consideration. Some claim that real estate businesses could increase their net operating income by over 10% using AI technology, due to its value for both the business and its customers.
But just what is it that predictive AI can do in the real estate field to help those looking to buy and rent houses?
1. Predictive Analytics for Smarter Decisions
AI can analyse past data to predict:
- Market trends
- Future property values
- The best time to buy or sell
- High-performing suburbs
Why it matters: Agents and investors can make better, data-driven decisions instead of relying purely on market intuition.
2. Automating Tedious Admin
AI is saving hours by automating tasks like:
- Scanning and flagging errors in lease agreements
- Extracting details from contracts and documents
- Cross-checking finance paperwork for compliance
This speeds up approvals and reduces mistakes—especially during settlement or rental applications.
Generative AI
AI tools like ChatGPT are helping agents:
- Write listing descriptions faster
- Create blog posts and suburb profiles
- Draft emails and client follow-ups
- Build automated chat responses
One standout tool is AI PropReels – a service by Soho.com.au that helps agents create high-quality video reels from listing photos.
With AI PropReels, all you need to do is send the listing link. Soho’s team then manually crafts a professional-looking video using AI. It’s perfect for agents who want to promote their properties on Instagram or Facebook without hiring a videographer.
This kind of visual content can boost engagement, attract more buyers, and make your listings stand out online.
Bonus: These tools can sound more human and helpful when used properly, freeing up agents to focus on the sale.
4. Behavioural Insights from Buyer and Tenant Data
AI can track buyer and renter behaviour—such as how long they view listings or what filters they use—and help agents:
- Target the right audience
- Refine property recommendations
- Time follow-ups better
It’s like having an assistant who quietly watches and learns what your leads are likely to do next.
5. Staying Compliant With AI Checks
Real estate comes with loads of legal obligations—contracts, zoning rules, fair trading laws, and disclosure requirements.
AI tools can:
- Review contracts and spot missing clauses
- Flag red flags in leases or sale documents
- Keep up with regulation changes
The result: Fewer legal risks and more peace of mind.
Will AI Revolutionise The Real Estate Industry?
AI adoption in real estate is growing and will continue to increase, driven primarily by business performance improvement objectives.
AI can enhance many aspects of real estate businesses, from document management to market research.
An experienced developer can enhance efficiency of their company by implementing AI solutions tailored specifically to its workflow.
Does AI Mean Real Estate Agents Will Be Replaced?
Not at all. AI is a tool—not a replacement.
In fact, the best agents are using AI to do their job better and faster, not to do less. The key is blending human experience with smart tech.
Agents still provide the trust, negotiation skills, and personal advice that AI can’t replicate. But those who embrace AI are gaining an edge—especially when it comes to client service and market knowledge.
FAQs on How the Real Estate Industry Can Leverage AI To Improve Operation and Efficiency
How does AI help in real estate?
AI helps by analysing huge amounts of data to identify valuable investment opportunities, predict property value trends, and improve ROI estimates. It supports better decision-making for buyers, sellers, and investors.
How does AI improve operational efficiency?
AI improves efficiency by automating repetitive tasks, spotting patterns in data, and streamlining complex workflows. This saves time, reduces errors, and lets professionals focus on more important strategic work.
How can AI be used to improve business in real estate?
AI improves business by offering better insights through data, automating admin work, improving customer interactions, and recommending smarter strategies. It helps teams move faster and make better decisions.
How can AI improve property management?
AI makes property management easier by automating tasks like processing leases, invoices, and tenant data. It helps managers stay organised, reduce delays, and handle paperwork more efficiently.
