Buyers today don’t just browse—they scroll, swipe and stop for video. If your listing isn’t moving, it’s easy to get lost in a feed full of static images. That’s why short-form video has become one of the most powerful tools in real-estate marketing.
Soho’s AI PropReels lets agents turn their listings into cinematic video walkthroughs in minutes—ready to share on social media and property pages—without needing a film crew or editing software.
Why Video Matters More Than Ever
Video listings outperform image-only campaigns across nearly every channel. They build emotion, showcase flow, and keep viewers engaged longer. According to multiple industry studies, video posts receive far higher click-through and enquiry rates.
For agents, that means more reach, stronger branding, and faster responses from serious buyers.
Introducing AI PropReels
AI PropReels was built to make high-impact video marketing accessible for every agent on Soho. It uses artificial intelligence to analyse your listing details, images, and layout, then produces a short, dynamic video highlighting what makes the property stand out.
Each video is then refined by Soho’s in-house marketing team, ensuring it feels professional, polished, and aligned with your brand.
🎥 Think of it as your digital marketing assistant—smart, fast and reliable.
How It Works
- Submit your listing – Once your property is live on Soho, you can request an AI PropReel directly
- We select the best visuals – Our system analyses your images, chooses the strongest angles, and builds transitions that capture the property’s flow.
- Our editors perfect the finish – Every PropReel is reviewed and polished by Soho’s team before delivery.
- Share anywhere – Download your video and post it to Instagram, Facebook, YouTube Shorts or embed it in your listing for added exposure.
It’s an effortless way to keep your listings fresh and in front of today’s mobile-first audience.
Boosting Reach and Engagement
Agents using AI PropReels see stronger engagement because videos encourage more time on page and better click-through rates. They also perform exceptionally well on social media, where algorithmic feeds favour motion and storytelling.
Each PropReel acts as a mini-ad for your listing—eye-catching, informative, and shareable. When potential buyers see your property in motion, it helps them visualise living there, which increases enquiries and inspection bookings.
💡 A 30-second video can often do more than a paragraph of copy.
Designed to Complement Your Free Listing
Every agent on Soho can list properties for free and reach genuine buyers through PropertyMatch™.
AI PropReels simply builds on that foundation—helping you stand out even more by turning static listings into memorable visual experiences.
By combining free exposure with professional video content, you’re not just showing a property—you’re telling its story.
The Human Touch Behind the Tech
Unlike many automated video tools, AI PropReels includes human review. Soho’s marketing team checks pacing, tone and captions to make sure each video looks sharp and accurately represents your property.
It’s AI efficiency with a personal touch—so you can trust every reel to reflect the standard of your brand.
How to Get Started
If you’re already listing on Soho, requesting a PropReel is simple.
👉 Go to AI PropReel Landing page
👉 Choose a live listing you’d like to promote.
👉 Request your AI PropReel and we’ll handle the rest.
You’ll receive a high-quality video you can post anywhere online to grow your reach instantly.
The Takeaway
AI PropReels makes professional real-estate video marketing simple and accessible. It saves time, builds engagement and helps your listings rise above the noise on social media.
Combine it with Soho’s free-to-list platform and AI matching engine to create a marketing workflow that works around you—not the other way around.
Start creating property videos that stop the scroll.
👉 Explore AI PropReels
👉 List your next property for free
👉 Learn more about Soho for Agents
FAQs
What is AI PropReels?
AI PropReels is a Soho service that turns your property listing into a short, professionally edited video designed to boost social-media visibility and engagement.
Is AI PropReels fully automated?
No. While AI handles the initial video generation, Soho’s marketing team personally reviews and refines every video for a polished finish.
Where can I share my AI PropReel?
You can post your video on Instagram, Facebook, YouTube Shorts, or include it directly on your Soho listing page.
Do I need to pay to list my property before using AI PropReels?
No. Listing on Soho is completely free for agents. AI PropReels is an additional service available to help enhance your marketing.
