Finding the right property used to mean endless scrolling and generic search results. But with Soho’s PropertyMatch™, buyers and renters can now discover homes that genuinely fit their needs — faster and more accurately than ever before.
And for agents, that means one thing: your listings are being seen by people who are actually interested.
How PropertyMatch™ Works
PropertyMatch™ is Soho’s intelligent matching system designed to connect people with properties that truly suit them.
When a buyer or renter enters their requirements — suburb, price range, number of bedrooms, must-have features like a backyard or balcony — PropertyMatch™ scans all available listings and recommends the best matches.
It’s not about flooding users with options. It’s about showing them the homes that make sense for their lifestyle.
Think of it as Tinder for property: users swipe right on homes they love, swipe left on the ones they don’t, and quickly build a shortlist that reflects what they’re really after.
Helping Buyers, Helping Agents
Every time a buyer or renter interacts with a listing — likes, saves, or swipes — Soho’s AI learns more about what they want. This creates a feedback loop that benefits agents.
Your properties are automatically shown to people with matching preferences, increasing visibility among serious buyers and renters.
Instead of paying for exposure, your listings naturally find their audience through smart matching and behavioural data.
💡 The result: fewer random clicks, more genuine enquiries.
More Than Just a Search Tool
Traditional property search relies on filters — price, bedrooms, suburb — but PropertyMatch™ adds intelligence on top of that. It understands user intent and context, improving recommendations with every swipe and interaction.
That means your listing for a two-bedroom home in Carlton might reach someone who’s also browsing Fitzroy, Richmond, or Brunswick — simply because the system recognises their evolving preferences.
This AI-powered reach helps new listings gain traction faster and gives every agent equal access to the right audience, not just the biggest marketing budgets.
Boosting Exposure for Agents
When you publish your listing on Soho, PropertyMatch™ immediately begins pairing it with users whose search profiles align with your property.
Because the engine prioritises relevance and engagement, you’re not competing for top ad slots — your listing’s visibility depends on how well it fits user demand.
That’s why many agents see strong lead quality and steady exposure without needing to run ads or upgrades.
🏠 Ready to reach more serious buyers? List your next property for free.
Working Alongside SohoAI and AI PropReels
SohoAI and AI PropReels work hand-in-hand with PropertyMatch™ to improve your visibility even more.
- SohoAI creates compelling listing descriptions that attract clicks and increase engagement.
- AI PropReels turns your listings into short videos perfect for sharing on social media — driving extra traffic back to your property page.
Together, they help your listings look better, perform better, and reach the right audience faster.
A Smarter Way to Market
AI doesn’t just automate — it learns. With every interaction, PropertyMatch™ gets smarter, improving future recommendations and surfacing listings that match evolving user preferences.
For agents, this means consistent, data-driven exposure that rewards good listings and accurate information. The more complete your listings are, the better PropertyMatch™ performs — which means higher placement and better leads over time.
The Bottom Line
PropertyMatch™ isn’t just a search feature — it’s Soho’s way of making real estate more personal, efficient, and fair for everyone.
Buyers find homes they truly love.
Agents get their listings seen by the people most likely to enquire.
No noise. No wasted ad spend. Just smart, AI-powered exposure that works around the clock.
Start reaching the right buyers today.
👉 List your next property for free
👉 Learn more about Soho for Agents
👉 Explore AI PropReels and SohoAI
FAQs
What is PropertyMatch™?
PropertyMatch™ is Soho’s AI-powered engine that connects buyers and renters with properties based on their preferences, helping them discover homes that truly fit.
How does it help agents?
It increases exposure by automatically showing your listings to users whose search habits and preferences align with your property.
Do agents need to pay to appear in PropertyMatch™ results?
No. PropertyMatch™ is part of Soho’s free listing experience — all agents benefit from it.
How accurate are the matches?
The system continuously learns from user behaviour and feedback, improving accuracy over time to deliver more relevant matches for both buyers and agents.
