Most agents assume more leads require a bigger marketing budget — but in today’s market, smart strategy and the right technology go further than paid ads ever could.
The truth is, you can attract high-quality buyer and tenant leads without spending a cent on advertising by leveraging data, automation, and authentic engagement.
Why Paid Ads Aren’t the Only Way Anymore
Advertising has its place, but costs keep rising while returns often fall. Many agents find they’re paying for clicks, not connections.
That’s why more professionals are moving towards AI-driven marketing tools that help listings reach the right audience organically. Instead of fighting for visibility, you let technology match your listings to people who are already searching for homes like yours.
1. Leverage Soho’s Free-to-List Model
At Soho, every agent can list properties for free, instantly reaching active buyers and renters. This alone eliminates one of the biggest expenses in real-estate marketing.
Because Soho uses AI-based PropertyMatch™, your listings don’t get lost in endless scrolls — they’re shown directly to users whose preferences align with your property type, suburb, and price range.
That means qualified leads without paying for impressions.
🏠 Ready to reach more serious buyers? Sign up free on Soho.
2. Use AI Tools to Optimise Listing Copy
Your property description is one of the most powerful lead generators you have. With SohoAI, agents can create engaging, keyword-rich listings in seconds.
It analyses your property data — like bedrooms, suburb trends, and nearby amenities — then writes a polished, buyer-friendly summary optimised for both readers and search engines.
Since every draft is reviewed by editors, the result feels authentic, not robotic. That quality is what converts views into leads.
💡 Think of it as your in-house copywriter that never sleeps.
3. Turn Listings into Video with AI PropReels
Videos outperform static images across social media, but most agents don’t have the time or budget to produce them. AI PropReels fixes that by automatically creating short, professional clips from your listings.
The AI selects key visuals, adds transitions and captions, and then Soho’s editing team refines each video to ensure a polished finish. You can post the final version straight to Instagram, Facebook, or your agency’s website.
That extra motion and storytelling create stronger emotional connections — and drive organic engagement without paid boosts.
🎥 Your listing deserves more than static photos — PropReels gives it life.
4. Engage Your Existing Network
AI can help you find new leads, but nurturing your existing audience is just as valuable. Use Soho’s lead dashboard to track who’s viewing, saving, or enquiring about your listings.
Follow up personally with those high-intent users. A short, data-backed message like “I noticed you viewed two-bed homes in Marrickville — here’s another one that just went live” feels personalised, not pushy.
Consistency and timing often beat advertising — especially when the lead already trusts your name.
5. Use Market Insights to Stay Ahead
Buyers and investors respect agents who understand the data behind their advice. Tools such as SohoAI let you see suburb performance, average days on market, and current buyer demand trends in seconds.
When you share this information in listings, presentations, or social posts, it positions you as an expert — which naturally draws more leads and referrals. People follow authority, not ads.
📊 Show data. Build trust. Win clients.
6. Automate What You Can, Focus on People
Automation should never replace personal service. Use AI to handle the repetitive parts — writing listings, generating videos, analysing data — so you have more time for what really matters: human connection.
Respond quickly to enquiries, keep communication personal, and provide transparent updates. It’s that balance between smart tech and genuine relationships that builds long-term credibility — and with it, steady inbound leads.
The Bottom Line
You don’t need a big ad budget to generate real leads. You need visibility, relevance, and trust — and that’s what Soho delivers through its AI-powered tools and free-to-list platform.
When your listings reach the right buyers, your content looks professional, and your insights build confidence, leads start coming in naturally.
Start today.
👉 List your next property for free
👉 Try SohoAI for smarter real estate research
👉 Create your next AI PropReel
FAQs
Can I really get leads without paid ads?
Yes. Soho’s AI matching, free listings, and organic engagement tools help agents reach serious buyers without spending on ads.
How does Soho’s AI help attract the right leads?
It analyses user preferences and behaviour, then surfaces your listings to people most likely to be interested — increasing lead quality.
Are AI PropReels fully automated?
No. Videos are generated by AI and refined by human editors for quality and accuracy.
Is there a cost to list on Soho?
No. It’s completely free for agents to list and promote properties on Soho.
