Understanding important AI and digital marketing terms in real estate can help agents, investors, and marketers stay ahead.
This glossary breaks down key terms, making it easy to grasp the latest trends and tools shaping the industry.
Do, however, keep in mind that the use of AI and marketing in real estate is changing fast, and so are the terms that come with it. This glossary reflects how these concepts are used today, but as the technology evolves, the definitions and use cases will likely do the same.
AI Communication Tools in Real Estate
These are digital tools like chatbots, automated emails, and voice assistants that help real estate agents talk to clients more efficiently.
They can answer common questions, schedule appointments, or send updates automatically.
This means agents can stay responsive even outside business hours, giving clients quicker answers and a smoother experience.
Read more about AI Communication Tools in Real Estate.
AI in Real Estate
This refers to the use of artificial intelligence across different parts of the real estate process. It can help with things like setting prices, creating marketing content, finding qualified leads, predicting buyer interest, or analysing market trends.
It’s designed to save time, improve accuracy, and help agents and agencies make better decisions faster.
Read more about AI in Real Estate.
AI in Content Creation
AI content tools help agents and marketers quickly create written and visual content. That could include writing property descriptions, making blog posts, or generating social media captions and even images.
These tools can learn your style, reduce repetitive work, and keep your marketing consistent without needing to start from scratch each time.
Read more about AI in Content Creation.
AI CRM for Real Estate
When AI is built into Customer Relationship Management (CRM) systems, it can take care of repetitive admin work like sorting leads, scheduling reminders, and sending follow-up messages.
It can also help predict which leads are most likely to convert. This allows agents to spend more time talking to serious buyers and less time on manual tasks.
Read more about AI CRM for Real Estate.
AI Marketing for Real Estate
This means using AI tools to run smarter, faster marketing campaigns. It helps target the right audience, write better ad copy, test different messages, and figure out which strategies are working best.
The goal is to attract more interest in properties while reducing the time and money spent on trial-and-error marketing.
Read more about AI Marketing for Real Estate.
AI Photo to Video Generator
An AI photo to video generator is a tool that takes still photos of a property and turns them into a short, attention-grabbing video. It adds effects like transitions, background music, and text overlays to make listings more dynamic.
This kind of content performs better on social media, helping properties get more views and clicks.
Read more about AI Photo to Video Generators.
AI Pricing in Real Estate
AI pricing in real estate is a broad and still-evolving concept. It generally refers to how artificial intelligence is used to analyse property data and help determine price-related insights — but there’s no single definition, because it’s applied in many different ways.
Some platforms use AI to suggest listing or rental prices based on recent sales, market trends, or property features. Others might use it to forecast price growth, set automated price adjustments, inform investment decisions, or even test buyer sensitivity to different pricing strategies.
As the technology develops, so do the pricing models, making this a flexible and rapidly changing part of the real estate toolkit.
Read more about AI Pricing in Real Estate.
AI PropReels
AI PropReels is a video creation service by Soho.com.au that transforms static real estate listing photos into professionally crafted video reels using AI.
These AI real estate videos have a high-quality, polished finish by combining AI technology with expert editing, making property videos look like a professional shoot but without the high prices or extensive waiting periods of in-person videography.
And unlike other online tools, it is a completely done-for-you service, meaning no editing experience is necessary.
Read more about AI PropReels.
Generative AI in Real Estate
This refers to AI systems that can actually create new things — like writing, images, or videos — based on simple inputs.
In real estate, generative AI can write listing descriptions, generate floorplans, or build social media content. It’s a powerful tool to save time and scale up content without losing quality.
Read more about Generative AI in Real Estate.
Hyper Local Marketing
A targeted marketing approach focused on a small, specific area – like a single suburb, postcode, or even a few streets.
It’s all about tailoring your message to match the local community’s lifestyle, values, and property trends. This helps agents connect more directly with the people most likely to be interested in a listing.
Read more about Hyper Local Marketing.
Interactive Real Estate Content
This is online content that encourages people to click, explore, or engage — like 360° virtual tours, livestreaming inspections, live chat, mortgage calculators, or map-based search tools.
It gives users more control over their browsing experience, keeps them on your site longer, and helps them feel more confident about their next step.
Read more about Interactive Real Estate Content.
Predictive Analysis
Predictive analysis is using data and machine learning to forecast future outcomes, like how much a property might sell for or how quickly it will move off the market.
It can also be used to spot trends in buyer behaviour. Agents and investors use predictive analysis to make smarter, more informed decisions backed by data.
Read more about Predictive Analysis.
Property Virtual Tour
A digital walkthrough or video inspection of a home, often interactive or video-based, that lets buyers explore a property from their computer or phone.
It gives a feel for the layout, flow, and features of the home – especially helpful for remote buyers or those short on time.
Read more about Property Virtual Tours.
Real Estate CRM Systems
CRM (Customer Relationship Management) systems help real estate agents manage contacts, listings, follow-ups, and sales activity.
They organise information, schedule reminders, and track interactions, so agents can stay on top of every lead and keep their relationships strong.
Read more about Real Estate CRM Systems.
Real Estate Video Marketing
Promoting listings, personal branding, and real estate services through platforms like Facebook, Instagram, LinkedIn and TikTok.
This includes paid ads, organic posts, stories, and videos – all aimed at building trust, growing your audience, and staying top-of-mind with buyers and sellers.
Read more about Real Estate Video Marketing.
Real Estate Social Media Marketing
Real estate social media marketing is the use of platforms like Instagram, Facebook, LinkedIn, TikTok, and YouTube to promote properties, build an agent’s personal brand, and connect with buyers, sellers, and investors.
This can include virtual tours, market updates, success stories, behind-the-scenes videos, live Q&As, or community highlights.
It also plays a key role in lead generation, nurturing relationships over time, and staying front of mind in a highly competitive industry.
Read more about Real Estate Social Media Marketing.
Vendor-Paid Advertising (VPA)
This is when the property seller pays for the marketing costs instead of the agent. It usually covers things like professional photography, online ads, signage, flyers, and print listings.
It gives the property more exposure and helps attract the right buyers, without the agent needing to carry the cost.
Read more about Vendor-Paid Advertising.
Virtual Staging
Using software to add furniture and design elements into photos of an empty home. It’s a cheaper, faster alternative to physical staging that helps buyers picture how the space could look when it’s lived in.
Read more about Virtual Staging.
